In case mini vehicles were not small enough for you, Smart has provided the public with something even smaller. The idea was brought up in 1994 as a joint venture between the Swiss watch company Swatch and Mercedes-Benz. One thing led to another, and the first
Smart car was launched in October of 1998. A month after launching its first car, Smart became a wholly owned subsidiary of Mercedes-Benz. This proved to be extremely beneficial for the company due to the status of Mercedes-Benz. Smart from then on has been known as MCC Smart, otherwise known as Micro Car Compact Smart.
It has been a work in progress, but Smart has gradually been working its way into the public’s eye with an increase in advertising and by spreading across the world. In 2001, Smart launched its first RHD Smart in the UK and Japan market. This, of course, increased sells drastically because of the large automobile market in Japan and the UK. As of 2004, Smart was represented in 35 countries worldwide.
The first Smart car that was launched was the Smart city-coupe, which began production in early January of 1998. When it was launched in October of 1998, it was released to 9 different European countries. The 9 countries included Belgium, Germany, France, Italy, Luxembourg, Austria, Switzerland, Spain and the Netherlands.
Just a little over a year later Smart launched their second car, the Smart CDI. Again, this car was launched to the same 9 European cars as the city-coupe. That same month marked the date of the 100,000th city-coupe to roll off of the production line in Hambach. With the high success rate Smart was having with its city-coupe, it launched the city-coupe in UK in October of 2000 at the Birmingham International Motorshow.
Since the release of the first two models, they have been introduced to several other markets across the world. In January of 2003, Smart launched a 2nd-generation of both of the vehicles in the UK enhancing several features to the car.
In the past few years, Smart has kept up their production by releasing their Roadster and Roadster-coupe in April of 2003, as well as their city-coupe/cabrio BRABUS as the same time. The most known vehicle that was recently launched from Smart is the forfour, which launched in 2004.
It has been an ongoing progression for Smart, but little by little they are building up the number of vehicles and models they have to offer. With the launch of the 2004 Roadster and ForFour, Smart is beginning to be known worldwide with its compact size and environmental care.